| The
                                    Motivation Effect
 No fitness program can get off the ground without
                                    motivation. Typically, the catalyst that
                                    causes people to change their habits and
                                    take fitness seriously is something
                                    personal.
 Maybe
                                    they didn't like the look of themselves in a
                                    photo, or maybe a recent health scare got
                                    them moving. FitnessAge operates in a
                                    similar way. When an individual is provided
                                    with health information presented as a
                                    comparative age, these instantly understood results
                                    act as an impetus for lasting health improvements.
                                    FitnessAge has given 200,000 people the motivation to make the changes they need to lose weight, get in shape and increase their daily energy. |